We've been working in media, publishing, PR and journalism for a combined 70+ years, Director Helen Lewis has more than 21 years experience, and she's joined by a fabulous team of seven experts all passionate about helping authors and publishers meet their goals!
What is the difference between PR, Marketing & Sales?
We originally started as a PR agency, focused primarily on chasing the national headlines like any other agency, but over the past decade, we've adapted to the evolving publishing industry, to the needs of authors and to the changing world of book marketing, PR and sales. As such, we now offer a comprehensive set of PR and Marketing Packages that are designed to give a new book the optimum start in life! We also work with authors to build their brand, as well as buzz around the book(s), and we run social media campaigns for many of our authors. We still chase the national headlines like any other PR company, but we also recognise the importance of a highly interactive and innovative social media campaign, how important it can be to get on your local radio station (or BBC Radio 4's Women's Hour!) and the need to connect with the target readers.
We enjoy working with regional newspapers and magazines who can provide more space for your story, perhaps offer a competition to win a free copy, and really engage your target readers. We've got plenty of experience of working on targeted PR campaigns, from sports books to business, erotic fiction to historical fact.
We've also got plenty of ideas & a passion for books, which helps...
Our points of difference:
We are very well connected with the media, particularly because Helen Lewis has worked as a journalist (and still does, on a freelance basis) for more than a decade.
We actually read every book we promote and talk to every author. In fact, if you'd like to book in for a free 15-minute discovery call or book on to a forthcoming Discovery Day just get in touch: email@example.com.
We have experience of working IN publishing so we understand about typesetting, editing, cover design and all the stage of production, we know about routes to market, distribution, printing, pre-orders and the pros and cons of publishing!
We make tailored recommendations and have helped authors fine-tune book cover design, website content, shape their blog, gain direction for their book and their long-term goals. We’ve spotted typos and helped with proofing early drafts. We help you to make your book the best it can be. We can even provide a book critique service before you've even got that manuscript finished!
We aim to build a relationship with the author and ensure they’re comfortable with the PR and Marketing process, which is often a new experience for them.
We do not make any guarantees about coverage nor do we say that x, y, z type of coverage will result in x number of sales - PR simply doesn't work like that. We do, however, try extremely hard to get as much relevant coverage as we can.
Sometimes, the Holy Grail of achieving national newspaper coverage is not as fabulous as it appears... we have achieved plenty for our clients in the past but there are many other, hugely influential media titles out there, which may have a bigger impact on your book sales! It's all about knowing your audience!
We acknowledge that one of the ultimate goals is for you to make your money back and try our best to help you achieve that.
There are no hidden costs, you get more than what you pay for in most instances, and we are as transparent and flexible about costs as we can possibly be. We can accept payment in pre-arranged installments.
Please note that VAT is added as we are a VAT registered company.
For more information please contact firstname.lastname@example.org.